Abstract: Techniques are provided herein for utilizing a push notification action engine (e.g., a push notification action engine of a client device). The techniques include receiving a push notification comprising a structured data payload, the structured data payload comprising a specification of content to be rendered on a display of the client device. The push notification action engine generates display information in accordance with the specification and sends the display information to the operating system of the client device. Sending the display information to the operating system may cause the operating system to render a user interface component on the display of the client device. The push notification action engine may receive user input associated with the user interface component and cause execution of one or more workflows in response to receipt of the user input.

Abstract: Techniques for providing shopping links to items may be provided. For example, an item logo and an item color can be detected from an image of an item on a network page. An item attribute of the item may also be determined (e.g., a model number of the item, type or brand, etc.). The item may be identified by the item attribute, item logo, and/or item color. A link may be enabled to be displayed at the network page, which provides access to the item via an electronic marketplace. The link may be displayed within a threshold distance from the image of the item on the network page (e.g., as a hotspot, etc.).