Patents by Inventor Pradeep Saikalyanachakravarthi Javangula

Pradeep Saikalyanachakravarthi Javangula has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10991012
    Abstract: Creative brief-based content creation is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects. Initially, the service provider system defines a schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects.
    Type: Grant
    Filed: November 1, 2017
    Date of Patent: April 27, 2021
    Assignee: Adobe Inc.
    Inventors: Govind P. Balakrishnan, Pradeep Saikalyanachakravarthi Javangula, Oliver Isaac Goldman, Kevin Gary Smith, Ashley Manning Still
  • Patent number: 10943257
    Abstract: Techniques and systems are described for analyzing components of digital content. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital content.
    Type: Grant
    Filed: May 5, 2020
    Date of Patent: March 9, 2021
    Assignee: Adobe Inc.
    Inventors: Oliver Isaac Goldman, Thomas William Randall Jacobs, Kent Andrew Edmonds, Kevin Gary Smith, Pradeep Saikalyanachakravarthi Javangula, Ashley Manning Still
  • Patent number: 10853766
    Abstract: A creative brief schema is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects by employing the creative brief schema. Initially, the service provider system defines the schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Examples of these attributes include a brief identifier, a brief name, associated products or services, creative spend, expected performance, audience demographics, delivery channels, mood, and so forth.
    Type: Grant
    Filed: November 1, 2017
    Date of Patent: December 1, 2020
    Assignee: Adobe Inc.
    Inventors: Govind P. Balakrishnan, Pradeep Saikalyanachakravarthi Javangula, Oliver Isaac Goldman, Kevin Gary Smith
  • Publication number: 20200265463
    Abstract: Techniques and systems are described for analyzing components of digital content. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital content.
    Type: Application
    Filed: May 5, 2020
    Publication date: August 20, 2020
    Applicant: Adobe Inc.
    Inventors: Oliver Isaac Goldman, Thomas William Randall Jacobs, Kent Andrew Edmonds, Kevin Gary Smith, Pradeep Saikalyanachakravarthi Javangula, Ashley Manning Still
  • Patent number: 10685375
    Abstract: Techniques and systems are described for analyzing components of digital marketing content as part of a digital marketing campaign. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital marketing content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital marketing content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital marketing content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital marketing content items for digital marketing campaigns.
    Type: Grant
    Filed: October 12, 2017
    Date of Patent: June 16, 2020
    Assignee: Adobe Inc.
    Inventors: Oliver Isaac Goldman, Thomas William Randall Jacobs, Kent Andrew Edmonds, Kevin Gary Smith, Pradeep Saikalyanachakravarthi Javangula, Ashley Manning Still
  • Publication number: 20190130356
    Abstract: A creative brief schema is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects by employing the creative brief schema. Initially, the service provider system defines the schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Examples of these attributes include a brief identifier, a brief name, associated products or services, creative spend, expected performance, audience demographics, delivery channels, mood, and so forth.
    Type: Application
    Filed: November 1, 2017
    Publication date: May 2, 2019
    Applicant: Adobe Systems Incorporated
    Inventors: Govind P. Balakrishnan, Pradeep Saikalyanachakravarthi Javangula, Oliver Isaac Goldman, Kevin Gary Smith
  • Publication number: 20190130458
    Abstract: Creative brief-based content creation is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects. Initially, the service provider system defines a schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects.
    Type: Application
    Filed: November 1, 2017
    Publication date: May 2, 2019
    Applicant: Adobe Systems Incorporated
    Inventors: Govind P. Balakrishnan, Pradeep Saikalyanachakravarthi Javangula, Oliver Isaac Goldman, Kevin Gary Smith, Ashley Manning Still
  • Publication number: 20190114663
    Abstract: Techniques and systems are described for analyzing components of digital marketing content as part of a digital marketing campaign. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital marketing content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital marketing content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital marketing content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital marketing content items for digital marketing campaigns.
    Type: Application
    Filed: October 12, 2017
    Publication date: April 18, 2019
    Applicant: Adobe Systems Incorporated
    Inventors: Oliver Isaac Goldman, Thomas William Randall Jacobs, Kent Andrew Edmonds, Kevin Gary Smith, Pradeep Saikalyanachakravarthi Javangula, Ashley Manning Still
  • Publication number: 20190114664
    Abstract: Techniques and systems are described to enable users to optimize a digital marketing content system by analyzing an effect of components of digital marketing content on audience segments, environments of consumption, and channels of consumption. A computing device of an analytics system receives user interaction data describing an effect of user interaction with multiple items of digital marketing content on achieving an action for multiple audience segments. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system generates data identifying different aspects that likely had an effect on the achieving an action on the items of digital marketing content, such as components of the items of digital marketing content, environments of consumption, channels of consumption. The analytics system outputs a result based on the data in a user interface.
    Type: Application
    Filed: October 12, 2017
    Publication date: April 18, 2019
    Applicant: Adobe Systems Incorporated
    Inventors: Oliver Isaac Goldman, Thomas William Randall Jacobs, Kent Andrew Edmonds, Kevin Gary Smith, Pradeep Saikalyanachakravarthi Javangula, Ashley Manning Still
  • Publication number: 20180349933
    Abstract: User data overlap determination in a digital medium environment is described. Initially, a user selects segments of user data for which a determination of overlap is to be made. For example, the user selects a segment representing users that are working professionals and a segment representing users that are mothers, such that working-mother users may correspond to the overlap. Regardless of the particular segments selected, an indication of those segments is received. One of multiple different overlap determining techniques—which can include a combined MinHash and HyperLogLog (HLL) technique and an Inclusion-Exclusion technique—may be selected for computing the overlap based on a number of segments indicated and numbers of users represented by the segments. The selected overlap determining technique is then used to compute the user data overlap between the indicated segments. Digital content including values indicative of the determined overlap is generated for presentation to a user.
    Type: Application
    Filed: May 31, 2017
    Publication date: December 6, 2018
    Applicant: Adobe Systems Incorporated
    Inventors: Kourosh Modarresi, Yi Liu, Paresh P. Shenoy, Aran Nayebi, Pradeep Saikalyanachakravarthi Javangula
  • Patent number: 9767483
    Abstract: Techniques for enabling access to third-party digital assets for systems that market content to target audiences are described. In one or more implementations, a request is received for alternate images of an image that is displayed in a user interface of a webpage-editing application. The image can be analyzed to determine features or other distinct aspects associated with the image. Then, the webpage-editing application can initiate a search over a network of a third-party storage to locate alternate images for the image, and tailor the search based on the features or other distinct aspects of the image. Search results can then be presented for selection via the user interface of the webpage-editing application.
    Type: Grant
    Filed: July 22, 2015
    Date of Patent: September 19, 2017
    Assignee: Adobe Systems Incorporated
    Inventors: Gordon A. Thomson, Pradeep Saikalyanachakravarthi Javangula
  • Publication number: 20170024766
    Abstract: Techniques for enabling access to third-party digital assets for systems that market content to target audiences are described. In one or more implementations, a request is received for alternate images of an image that is displayed in a user interface of a webpage-editing application. The image can be analyzed to determine features or other distinct aspects associated with the image. Then, the webpage-editing application can initiate a search over a network of a third-party storage to locate alternate images for the image, and tailor the search based on the features or other distinct aspects of the image. Search results can then be presented for selection via the user interface of the webpage-editing application.
    Type: Application
    Filed: July 22, 2015
    Publication date: January 26, 2017
    Inventors: Gordon A. Thomson, Pradeep Saikalyanachakravarthi Javangula