Patents by Inventor Pradipta Mitra

Pradipta Mitra has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Exposure based customization of surveys
    Patent number: 8495682
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for panel surveys. In one aspect, a method include accessing television history data for viewing devices associated with panelists and that describes, for each viewing device, television advertisements that were presented by use of the viewing device; a proper subset of panelists are selected based on the determinations of television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelists, and for each of the selected panelists, a survey for the panelist is generated, the survey including one or more questions, each of the questions having been selected based on the television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelist.
    Type: Grant
    Filed: March 26, 2010
    Date of Patent: July 23, 2013
    Assignee: Google Inc.
    Inventors: Timothy M. Dierks, Geoffrey R. Smith, Pradipta Mitra
  • EXPOSURE BASED CUSTOMIZATION OF SURVEYS
    Publication number: 20110239243
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for panel surveys. In one aspect, a method include accessing television history data for viewing devices associated with panelists and that describes, for each viewing device, television advertisements that were presented by use of the viewing device; a proper subset of panelists are selected based on the determinations of television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelists, and for each of the selected panelists, a survey for the panelist is generated, the survey including one or more questions, each of the questions having been selected based on the television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelist.
    Type: Application
    Filed: March 26, 2010
    Publication date: September 29, 2011
    Applicant: Google Inc.
    Inventors: Timothy M. Dierks, Geoffrey R. Smith, Pradipta Mitra