Abstract: A system and methods to coordinate in near real-time buyer-initiated personalized offer requests for products and services. When a buyer is interested in buying a particular product or service and possibly through a specific seller, buyer specifies to the system desired details of such product, service and seller, and optional personal message. The system presents to buyer a list of available sellers who can respond to offer request. Buyer initiates a request to the system for offer from seller of interest. The system sends selected seller offer request by appending additional appropriate details that can help the seller in making a more informed decision. The seller then analyzes the offer request and related data, and taking into consideration present business and market conditions responds with an appropriate offer in near real-time. The system presents offers from sellers so that the buyer may choose one from the presented offers.