Patents by Inventor Praful THAKARE

Praful THAKARE has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamic advert selection for programme playback
    Patent number: 11330324
    Abstract: A method of playing media content including an advertising period at a playback device. The method includes: storing the media content in the playback device for playback to a user of the playback device; storing an indication of the playback time of the advertising period relative to the playback time of the media content; storing a plurality of candidate adverts for playing in the adverting period of the media content; playing the stored media content to the user; identifying, on playing of the stored media content, a point in time corresponding to the playback time of the advertising period; applying, responsive thereto, playback rules to determine an advert to be played from the candidate adverts; and playing the determined advert at the playback time of the advertising period.
    Type: Grant
    Filed: December 19, 2018
    Date of Patent: May 10, 2022
    Assignee: PIKSEL, INC.
    Inventors: Michael Hutchinson, Praful Thakare
  • DYNAMIC ADVERT SELECTION FOR PROGRAMME PLAYBACK
    Publication number: 20200344518
    Abstract: A method of playing media content including an advertising period at a playback device. The method includes: storing the media content in the playback device for playback to a user of the playback device; storing an indication of the playback time of the advertising period relative to the playback time of the media content; storing a plurality of candidate adverts for playing in the adverting period of the media content; playing the stored media content to the user; identifying, on playing of the stored media content, a point in time corresponding to the playback time of the advertising period; applying, responsive thereto, playback rules to determine an advert to be played from the candidate adverts; and playing the determined advert at the playback time of the advertising period.
    Type: Application
    Filed: December 19, 2018
    Publication date: October 29, 2020
    Inventors: Michael HUTCHINSON, Praful THAKARE