Abstract: Various disclosed embodiments are directed to deriving, via a language model, a summary of data by converting or encoding table data into one or more natural language sentences, which are then used as input to the language model for generating the summary. One or more embodiments are additionally or alternatively directed to deriving, via a language model, a response to a user question or command via a chat interface by providing the language model with the generated summary as input. In this way, for example, the language model can use the summary as a prompt or other target context for providing a response.

Abstract: Methods and systems are provided for a transformer model for journey simulation and prediction. In embodiments described herein, training data is obtained from stored journeys. The training data for each journey indicates customer interactions with each event in the sequence of events of the journey. A machine learning model is trained using the training data to simulate customer interaction with an input journey. The trained machine learning model then generates a simulation of customer interaction with an input journey and the results of the simulation are displayed.

Abstract: In implementations of systems for digital content analysis, a computing device implements an analysis system to extract a first content component and a second content component from digital content to be analyzed based on content metrics. The analysis system generates first embeddings using a first machine learning model and second embedding using a second machine learning model. The first embeddings and the second embeddings are combined as concatenated embeddings. The analysis system generates an indication of a content metric for display in a user interface using a third machine learning model based on the concatenated embeddings.

Abstract: Content creation techniques are described that leverage content analytics to provide insight and guidance as part of content creation. To do so, content features are extracted by a content analytics system from a plurality of content and used by the content analytics system as a basis to generate a content dataset. Event data is also collected by the content analytics system from an event data source. Event data describes user interaction with respective items of content, including subsequent activities in both online and physical environments. The event data is then used to generate an event dataset. An analytics user interface is then generated by the content analytics system using the content dataset and the event dataset and is usable to guide subsequent content creation and editing.

Abstract: Content creation techniques are described that leverage content analytics to provide insight and guidance as part of content creation. To do so, content features are extracted by a content analytics system from a plurality of content and used by the content analytics system as a basis to generate a content dataset. Event data is also collected by the content analytics system from an event data source. Event data describes user interaction with respective items of content, including subsequent activities in both online and physical environments. The event data is then used to generate an event dataset. An analytics user interface is then generated by the content analytics system using the content dataset and the event dataset and is usable to guide subsequent content creation and editing.

Abstract: Content creation techniques are described that leverage content analytics to provide insight and guidance as part of content creation. To do so, content features are extracted by a content analytics system from a plurality of content and used by the content analytics system as a basis to generate a content dataset. Event data is also collected by the content analytics system from an event data source. Event data describes user interaction with respective items of content, including subsequent activities in both online and physical environments. The event data is then used to generate an event dataset. An analytics user interface is then generated by the content analytics system using the content dataset and the event dataset and is usable to guide subsequent content creation and editing.