Abstract: A method is disclosed of providing a providing a content discovery platform for optimizing social network engagements. The method is implemented in one or more servers programmed to execute the method. The method comprising retrieving social media data from registered users on one or more social networks, wherein the social media data includes one or more URLs associated with one or more articles, respectively, computing a social importance score for each URL of the one or more URLs, and ranking the one or more URLs by social importance score.

Abstract: A method is disclosed of providing a providing a content discovery platform for optimizing social network engagements. The method is implemented in one or more servers programmed to execute the method. The method comprising retrieving social media data from registered users on one or more social networks, wherein the social media data includes one or more URLs associated with one or more articles, respectively, computing a social importance score for each URL of the one or more URLs, and ranking the one or more URLs by social importance score.

Abstract: The system relates to a system and apparatus for a scalable engineering system deployed in production that mines topical interests from multiple social networks and assigns over tens of thousands of topics to hundreds of millions of users on a daily basis. The system extracts and analyzes features for topic inference that extend beyond authored text. The system uses a diverse set of features and cross network information can lead to a better understanding of a user's interests. This system focuses on assigning topics for a user that other users can socially recognize and acknowledge.