Abstract: A method and arrangement in a segmentation manager (200, 600) for forming segments of customers in a communications network for use when offering services to customers jointly in those segments. In the segmentation manager, data relating to the customers' service usage and websites browsed by the customers is collected (500) and subject domains associated to the browsed websites are identified (502). A browsing behaviour of each customer is also determined (504) based on their browsed websites and associated subject domains, and domain interests of each customer are determined (506) based on their browsing behaviour. At least one customer segment is then assigned (508) to each customer based on his/her service usage and domain interests.

Abstract: In one aspect, the teachings herein provide a method and apparatus for identifying the new network affiliation of a churned subscriber that has moved from an old network operator to a new network operator. Knowing the new network affiliation of a former subscriber provides a number of significant advantages to the old network operator. By way of non-limiting example, the old network operator can undertake new or adjusted advertising targeted at retaining remaining subscribers of like demographics. Additionally or alternatively, the old network operator can review pricing and service plans from the new network operator that are comparable to that used by the former subscriber, and make competitive pricing or service adjustments.

Abstract: In one aspect, the teachings herein provide a method and apparatus for identifying the new network affiliation of a churned subscriber that has moved from an old network operator to a new network operator. Knowing the new network affiliation of a former subscriber provides a number of significant advantages to the old network operator. By way of non-limiting example, the old network operator can undertake new or adjusted advertising targeted at retaining remaining subscribers of like demographics. Additionally or alternatively, the old network operator can review pricing and service plans from the new network operator that are comparable to that used by the former subscriber, and make competitive pricing or service adjustments.