Abstract: Apparatus and associated methods for cleaning a feed device are provided. For example, the present invention may provide a cleaning media for cleaning a printer or other device having a feed path along which cards or other stock media are fed during printing. The cleaning media, which can be used to automatically clean the feed device, can include an identification feature by which the feed device can identify the media. Thus, the feed device can distinguish the cleaning media from a stock media and or an improper cleaning media. The cleaning media can also define a stop portion that prevents the media from being entirely inserted into the feed path of the feed device. Thus, the cleaning media can be held stationary during part of the cleaning operation so that rollers or other moving members along the feed path make sliding contact with the cleaning media. In some cases, the feed device can be cleaned automatically, e.g.