Abstract: Methods, systems, apparatuses, and computer program products are described. A computing device may receive a user input indicating a data stream, a data metric configured for a tenant of a multi-tenant database system, a rule associated with the data metric, a trigger based on the data metric, or some combination thereof. The computing device may receive, from the data stream, a real-time data stream including information corresponding to the data metric configured for the tenant, where the real-time data stream may be associated with a first user profile stored at the multi-tenant database system. The computing device may evaluate the rule, the trigger, or both based on ingesting the data stream and may perform the action based on the evaluation. Performing the action may involve sending a message to a user device associated with the first user profile in response to at least a portion of the data stream.