Abstract: In one embodiment, a system includes one or more computing systems that implement a social networking environment and are operable to provide paid profile personalization functions to users. In particular embodiments, the user may select one or more social networking objects to replace advertisements or other elements that are normally displayed to visitors of the user's profile page that are otherwise controlled by the social networking system. In particular embodiments, the user may edit elements on their profile page that are otherwise automatically generated and controlled in design and content by the social networking system. In particular embodiments, the user is billed on a recurring basis for profile personalization.

Abstract: Methods, apparatuses and systems directed to allowing users of a social networking system to promote specific social networking objects in exchange for payment. In particular embodiments, promoted social networking objects may be exported to a sponsored story system for display in a sponsored story area of the promoting user's friends' home pages. In particular embodiments, the promoted social networking objects may be pinned for a predetermined amount of time, clicks, or impressions at the top of the news feeds for the first degree connections of the promoting user.