Patents by Inventor PRASHANT DHINGRA

PRASHANT DHINGRA has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • EVENT-BASED AD TARGETING
    Publication number: 20110295677
    Abstract: Embodiments of the present invention enable an advertiser to target ads to users based on occurrences of events that may influence the purchasing behavior of the users. The advertiser may specify an event to be used in targeting an ad. The event's region of influence is determined, and ads are targeted to users that are located within the region of influence.
    Type: Application
    Filed: May 27, 2010
    Publication date: December 1, 2011
    Applicant: MICROSOFT CORPORATION
    Inventors: PRASHANT DHINGRA, RAZA UL-MUSTAFA