Abstract: A system can implement operations that generate a representative keyword search term based on obtained domain data. The operations including, based on the domain data, identifying keyword search term data, product data, and interaction data. Additionally, the operations include determining a set of keyword search term-product pairings, based on the keyword search term data, the product data and the interaction data. Moreover, the operations include determining, one or more clusters of keyword search terms and, a representative keyword search term for each of the one or more clusters of keyword search terms, based on an engagement score associated with each keyword search term and the set of keyword search terms. Furthermore, the operations include outputting the representative keyword search term of each of the one or more clusters of keyword search terms.