Abstract: Techniques to target and communicate mobile offers are described. Some embodiments are particularly directed to techniques to techniques to target and communicate mobile offers using member information from a social-networking service. In one embodiment, for example, an apparatus may comprise a customer selection component, a channel selection component, and an offer customization component. The customer selection component may be operative to retrieve an offer from an offers store, the offer associated with offer selection criteria, and search a user information store to select a mobile user based on a match between the offer selection criteria and user information for the mobile user stored in the user information store. Other embodiments are described and claimed.