Abstract: An advertisement comprising a plurality of video portions in a single video stream can be presented to a user. While the advertisement is being presented in the single video stream, a user feedback indicating at least one of the plurality of video portions that is of interest to the user can be received from the user. The at least one of the plurality of video portions is less than a total of the plurality of video portions of the advertisement. Responsive to receiving the user feedback, an association between the user and the user feedback indicating the at least one of the plurality of video portions of the advertisement that is of interest to the user can be automatically created using a processor. The association between the user and the user feedback can be automatically stored.

Abstract: In accordance with the arrangements described herein, presentation of a first advertisement to a user in a first communication format via a first communication medium can be detected. A second communication medium being accessed by the user also can be detected. Responsive to detecting the second communication medium being accessed by the user, at least a second advertisement corresponding to the first advertisement can be presented to the user in a second communication format via the second communication medium, the second communication format being different than the first communication format.