Abstract: Disclosed herein is a method and system for facilitating a user in selection of articles in a retail environment. Information related to the articles is received from one or more first data sources. The user related information is retrieved from one or more second data sources. Further, an analysis report is generated based on information related to the articles and the user related information. Finally, the analysis report, having one or more recommendations, is provided to the user, thereby facilitating the user in selection of articles. The method disclosed hereinabove aims at minimizing the total time taken by the user in selecting and purchasing a particular article of interest to the user, since the one or more real-time recommendations are provided to the user. The method also prevents the user from purchasing articles that are out-of-fashion based on the current trends associated with the articles.