Patents by Inventor Puthugramam Krishnan

Puthugramam Krishnan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for optimizing cross-sell decisions for financial products
    Publication number: 20070124237
    Abstract: A method for selecting a target list of customers for making cross sell offers to, for a financial product is provided. The method includes obtaining customer-level information related to one or more members from a historical database. The method then includes building one or more response models and one or more profit models for one or more subsets of members, using the customer-level information. Then, the method includes generating one or more response scores and one or more profit scores for one or more members from a target population, using the one or more response models and the one or more profit models. Finally, the method includes determining a target list of customers for making cross-sell offers to, based on the one or more response scores and the one or more profit scores using an optimization methodology.
    Type: Application
    Filed: November 30, 2005
    Publication date: May 31, 2007
    Inventors: Ramasubramanian Sundararajan, Puthugramam Krishnan, Babu Narayanan