Abstract: A control system and method of advertisement exposure are provided, in which the control system for advertisement exposure includes: a communication unit for communicating via a network with a multiplicity of client terminals, each including a web browser having a main area where a predetermined webpage is output and a sub area different from the main area; a storage unit for storing advertisement information and information about an incentive created to correspond to the advertisement information and offered to a user; and a control unit for outputting the advertisement information to at least one of the main are and sub area, and accumulating a corresponding incentive depending on an amount of viewing by plural users for the advertisement information to output information about the accumulated incentive to the sub area of the web browser. Accordingly, the advertisement information can be exposed more effectively through the web browser.

Abstract: A system for inserting advertisement data into broadcast data and method thereof are provided. The system and method can output advertisement data to a certain portion of a lower end of a screen image of the new channel for a certain time when a current channel is changed to a different broadcast channel according to a viewer's intention while the viewer is viewing a broadcast program, thus minimizing viewer's reluctance to the advertisement output, reducing the burden of an advertiser, and guaranteeing a visual continuity of a broadcast program desired to be searched. Using the present invention, when channels are switched for searching for broadcast programs or when power is turned on or off, advertisement data can be output to the same screen while outputting a pertinent broadcast program, thereby exposing the advertisement data without interrupting the broadcast program.

Abstract: A system for inserting advertisement data into broadcast data and method thereof are provided. The system and method can output advertisement data to a certain portion of a lower end of a screen image of the new channel for a certain time when a current channel is changed to a different broadcast channel according to a viewer's intention while the viewer is viewing a broadcast program, thus minimizing viewer's reluctance to the advertisement output, reducing the burden of an advertiser, and guaranteeing a visual continuity of a broadcast program desired to be searched. Using the present invention, when channels are switched for searching for broadcast programs or when power is turned on or off, advertisement data can be output to the same screen while outputting a pertinent broadcast program, thereby exposing the advertisement data without interrupting the broadcast program.

Abstract: The present invention relates to an advertisement data output control system and a method of the same, the advertisement data output control system including: a communication unit which communicates with a user terminal; a storage which stores a plurality of advertisement informations and incentive informations corresponding to the plurality of advertisement informations, respectively; and a controller which renews the incentive information to vary the amount of incentive corresponding to the advertisement information concerned according to a predetermined incentive varying factor, and controls the plurality of advertisement informations to be arranged in order of the amount of incentive and displayed in the user terminal. With this, it is possible to effectively induce a user to access advertisement information and an advertiser to participate in running an advertisement.

Abstract: A control system and method of advertisement exposure are provided, in which the control system for advertisement exposure includes: a communication unit for communicating via a network with a multiplicity of client terminals, each including a web browser having a main area where a predetermined webpage is output and a sub area different from the main area; a storage unit for storing advertisement information and information about an incentive created to correspond to the advertisement information and offered to a user; and a control unit for outputting the advertisement information to at least one of the main are and sub area, and accumulating a corresponding incentive depending on an amount of viewing by plural users for the advertisement information to output information about the accumulated incentive to the sub area of the web browser. Accordingly, the advertisement information can be exposed more effectively through the web browser.

Abstract: Provided are an online advertising system and method, which accumulate, in real time, personal reserves earned upon a multiplicity of customers viewing an advertisement by integrated processing, and award the accumulated reserve, i.e., a member integrated reserve earned jointly by a multiplicity of members, as a discount rate of a purchase price when a purchase signal is issued from a certain customer, to thereby revitalize advertisement viewing and shopping.