Abstract: A method and apparatus for augmenting reality are disclosed. An embodiment of the method includes: sending an image in a page browsed by a user to a server; presenting the indication identifier to the user, in response to receiving the indication identifier sent by the server, the indication identifier indicating that the image is associated with augmented reality contents, and the indication identifier being generated based on that the image being associated with augmented reality contents is detected by the server; and acquiring, in response to detecting a preset operation of the user on the indication identifier, the augmented reality contents associated with the image, and augmenting reality using the augmented reality contents associated with the image. User may use augmented reality without installing an augmented reality application, and interactions with the user are directly performed through the augmented reality contents, which widens application scenarios of augmented reality.