Abstract: A multi-booth traffic allocation scheme for multiple users if provided. In an implementation, an exposure probability of each booth and a unit traffic revenue and corresponding unit resource consumption of each candidate display object for each user are obtained. An optimization objective and a resource consumption constraint corresponding to a multi-booth traffic allocation scheme are constructed. The constructed optimization objective includes a sum value of traffic revenues for each user under the multi-booth traffic allocation scheme. The traffic revenues for each user are determined based on the exposure probability of each booth, a booth allocation scheme of candidate display objects, and the unit traffic revenue of each candidate display object. A multi-booth traffic allocation scheme when the resource consumption constraint is satisfied and the optimization objective is maximized is determined.