Abstract: A data processing method includes acquiring video frame data including one or more video frames and audio data of a video, and determining position attribute information of a target object in the acquired one or more video frames, the target object being associated with the audio data. The method also includes acquiring a channel encoding parameter associated with the position attribute information, and performing azimuth enhancement processing on the audio data according to the channel encoding parameter to obtain enhanced audio data. Apparatus and non-transitory computer-readable storage medium counterpart embodiments are also contemplated.