Abstract: Methods and systems for better identifying a business's online social presence using name and address as provided. Geocoding technology is used to enhance business location information with geographic coordinates. A scanning engine is provided that can search a wide range of social media spaces, including, for example and without limitation, FaceBook, Twitter, Yelp, LinkedIn, YouTube, Flickr, Blog, etc. to identify the social presence of a business. The search is performed using the business's name and a defined spatial boundary based on the geographic coordinates and inferred contextual information, thereby reducing the ambiguity caused by information incompleteness and variation in social profiles. Utilizing the spatial filters results in an improved match rate and match accuracy.

Abstract: A system and method that enables a LBS provider to provide a location-based marketplace for third-party businesses to market or advertise location- and/or need-based offers to users while keeping the users' information confidential from both the LBS provider and the third party businesses is provided. While the LBS provider is able to identify a user, it cannot learn his/her needs. The third party businesses can learn the user needs, but not the identity of the users with the need. A business can compare its target location for a marketing/advertising campaign to the user's location, such that it can learn when a user is currently at a target location. However, the business will fail to learn the identity of a user in the target location, or any information about the user's current location when outside of the target location.

Abstract: Methods and systems for identifying, retrieving and analyzing social media data pertinent to a business' customers to derive personal information that can be used for targeted advertising, thereby helping the business improve and grow. A scanning engine searches social media spaces to identify the presence of a business' customers. A data engine will collect the social activity data from the various social networking sites based upon social presence identified by the scanning engine. An analytic engine will analyze the information collected by the data engine. This will give a business a 360 degree view of its business and customers and help the business to find the cause behind the effect and develop the right strategy to improve and grow its business.

Abstract: A method for obtaining mail discounts by determining a date a mail piece should be mailed and adjusting the date the mail piece is mailed to fill one or more mailing trays with mail pieces that were originally planned to be mailed on different dates to obtain postal discounts