Abstract: A system and method are provided for inserting customized or personalized advertisements into video content presented to a viewer. In general, the system includes an ad content server and a late-binding ad insertion system serving a number of client devices including a client device of the viewer. Utilizing Remote Direct Memory Access (RDMA), the late-binding ad insertion system obtains customized advertisements for the viewer from the ad content server. The late-binding ad insertion system then provides the video content having the customized advertisements inserted therein to the client device for presentation to the viewer.

Abstract: A wireless multimedia brokerage service supports sharing of real-time multimedia content whereby a mobile device user can perceive real-time content from a device in visual proximity, such as a nearby display device, and share the content of the display device with another mobile terminal user without the need to download or otherwise directly access the real-time content. The brokerage service can handle the transactional details of obtaining rights to the real-time content and also manage establishing and terminating a real-time multimedia session with the device(s) of the recipient user(s). In some embodiments, the wireless multimedia content brokerage service can proactively obtain subscriptions to content providers based on the location of one or more users. The brokerage service can also proactively obtain and buffer real-time content after receiving a request to share the content, with the buffering allowing for content to be preserved while the recipient user or users are contacted.

Abstract: A method and system for minimizing data streams of the same program on a shared medium is provided. A user device receives a first data stream of a program and effects display of the program based on the first data stream to a display device. The, user device halts display of the program and provides an advertisement to a viewer. A second data stream of the program being provided over the same medium to a second viewer that was initiated after the first data stream is provided to the user device. The user device buffers the second data stream, and after the advertisement is finished, provides the program to the viewer based on the second data stream.

Abstract: A system and method are provided for controlling Quality of Service (QoS), content quality, or both QoS and content quality in a content sharing network based on user relationships. More specifically, QoS, content quality, or both QoS and content quality may be controlled based on a relationship of a user of a network node requesting content and either a user of a network node hosting the requested content or an owner of the requested content, a relationship between the user of the network node requesting the content and the content, or any combination thereof.

Abstract: A system and method for client-side watermarking of digital content using hybrid Intra-Frames (I-Frames) are provided. In general, a content source provides a compressed video stream and a hybrid I-Frame stream to a client device via a network. The hybrid I-Frame stream includes a number of low-loss I-Frames corresponding to select ones of the I-Frames in the compressed video stream to be used for client-side watermarking. The client device watermarks the I-Frames in the hybrid I-Frame stream, optionally compresses the watermarked I-Frames, and replaces the select ones of the I-Frames in the compressed video stream with the watermarked and optionally compressed I-Frames to provide a watermarked version of the compressed video stream.