Abstract: Tailgate apparatus for a pick-up truck comprising a frame assembly adapted to be mounted around the preexisting bumper of a vehicle after removal of the conventional tail gate. The assembly does not require removal of the truck bumper and maintains the visibility of the license plate. Lifting and raising of the tail gate is provided by spool wound flexible straps on each side powered by a geared motor. A drive shaft under the platform interconnecting the side housings is driven by the motor rotating a first spool in one of the housings so that the spools rotate together. The apparatus is light weight and reliable in operation.