Abstract: A method, apparatus and program product utilize a revenue driven approach to split a group travel request into multiple subgroups. By doing so, group travel requests that might otherwise be rejected due to lack of availability for a certain quantity of travelers, or that might otherwise present a significant risk of lost revenue due to last minute cancellations that preclude reallocation to individual bookings, may be split into multiple subgroups in a manner that optimizes expected revenue for a travel provider. In addition, a method, apparatus and program product integrate a group quote component or module into an inventory system to facilitate the generation of group quotes based at least in part on a displacement cost for a reference travel provider that is reflective of the displacement of a group quantity from individual bookings.