Abstract: Provided is a system for including an advertisement to a communication. The system comprises an exchange carrier capable of receiving information from a subscriber. The information comprises an initiation unit address, a destination unit address and a choice indicator. An interactive voice recognition module receives the information from the exchange carrier and forwards the initiation unit address to the profile server and forwards the choice indicator to an ad profile server. The profile server comprises at least one subscriber profile wherein the subscriber profile comprises the initiation unit address and at least one subscriber attribute for the subscriber. The ad profile server comprises at least two advertisements wherein each advertisement comprises at least one ad choice indicator and at least one ad attribute.