Abstract: Disclosed are various embodiments for providing bi-lateral communication between two or more dealers having a network presence. A computing device is configured to receive a request for a vehicle matching predefined criteria from a client device over a network. The computing device identifies dealers located within a predefined distance of the user generating the request by querying a database residing in a data store. A communication is sent to the dealers located within the predefined distance comprising the vehicle and the predefined criteria and a communication session is generated in a user interface in response to the corresponding one of the plurality of dealers having the item required by the user. The communication session is configured to facilitate communication between the user and the dealer.