Abstract: Various methods, apparatuses/systems, and media for automatically providing context-based product recommendation are disclosed. A processor establishes a communication link between an application and one or more Internet of Things (IoT) devices wearable by a customer having an account relationship with an institution; receives input data from the IoT devices; assesses surroundings of the customer based on the received input data; generates surroundings data based on the assessed surroundings of the customer; generates customer context data based on the received input data and the surroundings data; implements a classification algorithm to identify products with matching offerings provided by the institution corresponding to the generated customer context data; receives input corresponding to customer consent to receive the identified products; and displays, in response to receiving the customer consent, the identified products onto the application via a predefined communication channel.