Abstract: Embodiments can present message to a receiver with a color to reflect a mood and/or an action of the sender of the message. The system can enable the sender to select a mood or action to represent his/her mood or intended action when sending the message to the receiver. The system can enable the receiver to select a personalized color for presenting the message to reflect the mood or intended action of the sender. In some embodiments, the system can analyze a communication between the receiver and the sender to determine what mood(s) or actions(s) were during the communication. A result of the analysis can be presented to an interested party for review. In some embodiments, the system can enable the receiver to select one or more colors such that incoming messages of those colors will be bounced back to the sender(s).