Abstract: A method for collaborative instantiation of remote session objects and interactive video-based modification thereof includes receiving a uniform resource locator (URL) via a first graphical user interface (GUI). A request is generated based on the URL, and is sent to a remote server. In response to the request, a data object including product data is returned, and the product data is modified, so as to generate normalized product data. A host server causes playback of a video within a second GUI that is associated with a mobile device of a user. A product selection is received at the host server during playback of the video and in response to a user interaction with the video. Normalized product data associated with the product selection is identified, and a message including the identified normalized product data is sent to the remote server to cause instantiation of a software shopping cart.