Abstract: A method and system for administering a peer-to-peer marketing program for telecommunication devices with digital displays. The peer-to-peer method allows telecommunication consumers to enroll their phone numbers in the program to distribute marketing content on calls, text and picture messages, and earn rewards for each impression displayed on recipients' devices. The advertising and marketing materials are displayed on the recipients' devices as images on the display, as backgrounds to caller IDs, as sidelines to picture messages, as headers/footers to a text messages, etc. The rewards and other conditions for the peer-to-peer distribution of advertising materials are defined by the advertising sponsors. Rewards are allocated based on the quantity and rate for each delivered impression.