Abstract: Systems and methods for generating customized media for drug, biotechnology, medical device and diagnostic marketing, promotion, and education are provided. In some embodiments, data is received for users from one or more data sources. The data sources can include at least one of a pharmacy benefit manager, a claims clearinghouse, a benefits administration and enrollment database, one or more clinical studies, PACS distributed system, medical claims or transactions records, pharmacy claims or transaction records, an electronic medical records system, a non-electronic medical records system, a vision claims or care database, or a dental claims or care database. The data can be used to generate customized media specific to each user. The customization includes incorporating the acquired data specific to the user into the media. The customized media is then presented to the user. In some embodiments, the customized media is one or more animations or videos.

Abstract: Systems and methods for presenting customized media for human resource management are provided. In some embodiments, data is received for users from one or more data sources. The data sources can include an insurance company; a pharmacy benefit manager, a benefits administration and enrollment database; an Human Resources Information System (HRIS) database; a database with information on employer-sponsored accounts such as a Health Savings Account (HSA), Health Reimbursement Accounts (HRA), Flexible Spending Accounts (FSA), a database of investment allocation for employer-sponsored savings programs, or a database that uses 270/271 transactions to determine accumulated health spend. The data can be used to generate customized media specific to each user. The customization includes incorporating the acquired data specific to the user into the media. The customized media is then presented to the user using text, animation, or live-action video.