Patents by Inventor Raghu Donamukkala

Raghu Donamukkala has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SHAPING ALLOCATIONS IN SEARCH ADVERTISING AUCTIONS
    Publication number: 20140297401
    Abstract: Methods and systems are provided that include bidding techniques for use with online advertising auctions. Methods and systems are provided relating to bidding for display of an advertisement, where the allocation of serving opportunities for advertisement slots takes into account competing bids associated with advertisers. A highest bid associated with an advertiser is allocated all the serving opportunities of one of the advertisement slots. The remaining bids associated with advertisers are allocated serving opportunities between the remaining slots based on various factors, such as historical online advertising bidding and delivery information and performance metric information.
    Type: Application
    Filed: March 27, 2013
    Publication date: October 2, 2014
    Applicant: Yahoo! Inc.
    Inventors: Eric BAX, Raghu Donamukkala