Abstract: In providing product reviews relevant to a specific user, a server determines that a user is viewing a current product on a website. The website includes a plurality of product reviews for the current product. In response, the server automatically collects criteria specifically for the user, where the criteria describe the current and past website browsing behavior of the user. The server applies weights to one or more of the criteria, where the weights are specific to the user. The server ranks the plurality of product reviews based on the weighted criteria and sends the rankings of the plurality of product reviews to a web server hosting the website. The plurality of product reviews is displayed on the website according to the rankings. The relevancy rankings can vary between users and thus the display of the most relevant product reviews can vary between users.