Abstract: Methods and systems for using voice input in display advertisements are disclosed. A default display advertisement is selected based at least in part on targeting criteria. The default advertisement is transmitted to a user device and displayed in a browser application on the user device. A command based on voice input provided by a user for interacting with the default display advertisement is received from the browser application. One or more keywords are extracted from the command, and at least one advertisement for a product is selected based at least in part on the extracted keyword(s). The advertisement is transmitted to the user device, and the default advertisement is modified to display the advertisement.

Abstract: A computer-implemented interactive advertisement display on a page includes a display area and a rotation control input module. The display area displays an advertisement from a set of advertisements. The rotation control input module is configured to receive a rotation control input controlling which advertisement from the set of advertisements is displayed in the display area.

Abstract: The present invention provides techniques that include providing a unified metric for use in advertising campaign performance measurement and evaluation. An advertising campaign may include many aspects, such as portions associated with particular channels and service-providers. Different metrics may be used in measuring performance for particular channels, such as impressions, conversions, etc. Techniques are provided that translate performance of an overall campaign, as well as performance of particular aspects, into terms using a single unified metric measure. Unified metric measures can be used to easily compare campaigns and channels, whether of the same advertiser or against competitors campaigns.