Abstract: The present disclosure is related to a system and method for providing personalized news feed on a mobile application installed in a computing device of a user. The said mobile application includes a computer readable instruction for accessing the news feed. The computing device is communicably coupled to a digital content server which stores a plurality of news contents pre-stored in the said digital content server. The method comprises receiving user activity data at the digital content server from the computing device, determining user preferences for one or more category of news content depending upon the user activity data, ranking the one or more news content to compile the news feed, and transmitting the news feed to the computing device of the user wherein the transmittal of the news feed takes place on a request from the computing device.