Patents by Inventor Raj K. Kizhakkekalathil

Raj K. Kizhakkekalathil has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Providing ad information using machine learning selection paradigms
    Patent number: 7882045
    Abstract: An ad system is described for providing ad selections in response to an ad presentation opportunity. The ad system can use multiple content providers to generate multiple sets of ad candidates. The content providers can apply different ad selection paradigms in generating their sets of ad candidates. The paradigms may act on different aspects of a context pertaining to the ad presentation opportunity. A chooser module and filtering module can cull the set of ad selections from among the plural sets of ad candidates. At least one content provider uses machine learning functionality in generating ad candidates, such as a Naïve Bayesian approach, an affiliate similarity approach, etc. Various content providers also find application in a stand-alone mode.
    Type: Grant
    Filed: March 30, 2007
    Date of Patent: February 1, 2011
    Assignee: Amazon Technologies, Inc.
    Inventors: Richard J. Cole, Raj K. Kizhakkekalathil, Brian J. Schuster, Shashank Senapaty
  • Providing ad information using plural content providers
    Patent number: 7882046
    Abstract: An ad system is described for providing ad selections in response to an ad presentation opportunity. The ad system can use multiple content providers to generate multiple sets of ad candidates. The content providers can apply different ad selection paradigms in generating their sets of ad candidates. The paradigms may act on different aspects of a context pertaining to the ad presentation opportunity. A chooser module and filtering module can cull the set of ad selections from among the plural sets of ad candidates. At least one content provider uses machine learning functionality in generating ad candidates, such as a Naïve Bayesian approach, an affiliate similarity approach, etc. Various content providers also find application in a stand-alone mode.
    Type: Grant
    Filed: March 30, 2007
    Date of Patent: February 1, 2011
    Assignee: Amazon Technologies, Inc.
    Inventors: Raj K. Kizhakkekalathil, Karen R. Haberkorn, Llewllyn J. Mason, Brian J. Schuster, Richard J. Cole, Mike Perkowitz, Mark Jacobson, Andrew B. Dickinson