Abstract: The present invention may create a search engine optimized domain name and update a website based on the current domain name, website, forwarding URLs and/or the locations of incoming traffic to the website. The present invention may create a new domain name and a new website based on an initial domain name and an initial website and allow a user to register the new domain name and host the new website with a single purchase. The present invention may also create a new domain name and/or update the language of a website based on the location of incoming traffic to the website. The present invention may also map an IP address/name server to a category of a website and then map the category to one or more top-level domains used in suggested domain names. The present invention may also tokenize a forwarding URL and spin the tokens into additional tokens that may be used to create domain names for registration.