Abstract: An internet web page and methods for displaying one or more views in a social networking environment is provided. The web page is a graphical user interface that facilitates communication in the social networking environment. The internet web page includes a first region that provides selections for showing a list of friends for a first user. The list of friends is approved by the first user. A second region defines a community media space that including tools for allowing entry of text, images, or videos. A third region presents online advertising targeted based on knowledge about the friends of the first user, who are identified in the list of friends. The online advertising further is identifiable as liked by the first user when displayed in the third region. Further included is a fourth region for displaying an image selected by the first user to represent the first user and a fifth region providing an interface for communication via a chat session.

Abstract: A method is provided for operating an internet web site for facilitating social networking. The method includes an operation that provides a plurality of on-line advertisements in a first viewable location. Each on-line advertisement is represented by an icon having a link to additional detail regarding the on-line advertisement. The method also includes an operation that receives a selection of at least one of the plurality of on-line advertisements. The selection indicates a liking of the on-line advertisement by a first user. In response to receiving the selection, the method moves the icon of the selected on-line advertisement to a second viewable location. The method also include an operation that detects selection of the on-line advertisement by a second user when the icon is at the second viewable location and an operation that provides a reward in response to the detected selection associated with the icon.

Abstract: The embodiments provide methods of selecting relevant advertisement to target users by utilizing the knowledge of friends or acquaintance of the target users. The target users and friends or acquaintances of the target users belong to the same on-line communities, groups, or circles. In an exemplary embodiment, a method for providing advertising content for display in a personal media space of an Internet networking tool of a user is provided. The method includes defining the personal media space in a display region of a graphical user interface window. The personal media space being controlled by the user in terms of content. The method also includes selecting an advertisement content unit to be added to the personal media space for display by the user. The method further includes establishing a communication session between the user and another user. The communication session includes an interaction space for enabling communication between the user and the other user.

Abstract: The embodiments provide methods of selecting relevant advertisement to target users by utilizing the knowledge of friends or acquaintance of the target users. The target users and friends or acquaintances of the target users belong to the same on-line communities, groups, or circles. In an exemplary embodiment, a method for providing advertising content for display in a personal media space of an Internet networking tool of a user is provided. The method includes defining the personal media space in a display region of a graphical user interface window. The personal media space being controlled by the user in terms of content. The method also includes selecting an advertisement content unit to be added to the personal media space for display by the user. The method further includes establishing a communication session between the user and another user. The communication session includes an interaction space for enabling communication between the user and the other user.