Abstract: A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.

Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.

Abstract: A request for video advertisements is received and video advertisements that can be provided in response to the request are identified. Performance features associated with the video advertisements are identified and are provided as input to a video advertisement performance model trained to estimate a play through rate for each of the video advertisements. The video advertisements are ranked based on the estimated play through rates for the video advertisements provided by the video advertisement performance model, and one or more video advertisements are provided in response to the request according to the ranking of the video advertisements.

Abstract: A query including one or more keywords is received. An advertisement associated with the one or more keywords is identified, and display data for displaying the advertisement is generated and a determination is made as to whether the advertisement is associated with a video. Video selection data is generated for displaying the video proximate to the advertisement if the advertisement is determined to be associated with the video, and the display data and the video selection data are provided.

Abstract: A computer-implemented method for generating creatives includes creating a first composite template. The method also includes defining one or more template elements for use with the first composite template. The method further includes assigning data to each of the one or more template elements. The method also includes generating a first creative based on the first composite template and the assigned data. The first creative comprises one or more creative elements corresponding to the one or more template elements.

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Abstract: Methods, systems, and apparatus, including computer program products, for selecting advertisements. A request for sponsored content for presentation with a content item in a document is received. One or more candidate sponsored content items are identified based on one or more criteria. The criteria includes information related to the content item independent of the document, and information related to the document. One or more of the candidate sponsored content items are selected. The selected sponsored content items are transmitted for presentation with the content item.

Abstract: Systems, processes, and devices may manage the presentation of information in association with the presentation of media. Media to be presented to a user may be identified and concepts related to the identified media may be determined. Items of non-advertising informational content corresponding to one or more of the concepts may be identified. At least one of the items of non-advertising informational content may be presented to a user in association with the presentation of the media.

Abstract: The present disclosure includes a system and methods for providing advertising. In some implementations, a method includes associating a plurality of ad spaces of at least two different types as a unit. The unit is offered to one or more advertisers for purchase.

Abstract: A computer-implemented method of providing targeted video promotional material is disclosed. The method includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.

Abstract: At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.

Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.

Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers. A customer receiving a web page interacts with the ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to carry out the transaction. The broker collects the bid price from the merchant and shares it with the publisher that published the page on which the ad unit appeared.