Patents by Inventor Rajat S. Shroff

Rajat S. Shroff has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Providing Individualized Advertisement Based on Collaboratively Collected User Information
    Publication number: 20120047022
    Abstract: A collaborative advertising computer system and method for providing targeted advertisements to user client devices. The collaborative advertising computer system receives user activity reports, including browsing and purchasing data, from merchant computing systems. These user activity reports are used to infer the purchasing intentions of the users operating the user client devices. Based on these purchasing intentions, targeted advertisements are generated, and the advertisements are placed on content web pages displayed on the user client devices.
    Type: Application
    Filed: August 23, 2011
    Publication date: February 23, 2012
    Inventors: Shaukat Shamim, Rajat S. Shroff, Armin G. Ebrahimi