Abstract: A system and method for performing application-level analytics and testing to tailor actions and communications to a user's experience is disclosed. The system includes a mobile device running an application, a rules engine integrated into the application, an analytics database, a rules engine, a campaign optimization module, and a test module. The rules engine monitors a user's interaction with the application, performs specified client actions when necessary, records data on the user's interaction, and sends that data to the analytics database. Both the rules engine and the campaign optimization module then utilize the data in the analytics database to improve the performance of client actions and campaigns. Test module gives a client the ability to test a new or modified campaign within an existing version of an application on a select group of devices.

Abstract: A method of operating a computer system to project future communication loading for a wireless communication network that covers a geographic area having population data and a plurality of different land use descriptions is provided herein. The method comprises geographically separating the geographic area into a plurality of geographic bins, allocating historical communication loading to each one of the bins based on the population data and the land use descriptions, geographically allocating the bins to geographic sections of a new configuration for the wireless communication network, and totaling the historical communication loading from the bins in each one of the geographic sections to project the future communication loading for each one of the geographic sections in the new configuration of the wireless communication network.