Abstract: A formulation and process of preparing a functionalized-urethane alkyd resin, and a siliconized-urethane alkyd resin, is obtained from an alkyd based on semi drying/drying oils, or their fatty acids, having high iodine number of 120-170 (gm I2/100 gm), followed by grafting of epoxy-alkyl-alkoxy silane or silanol-functional silicone resin into an alkyd backbone. There is also subsequent urethanization of the organosilane grafted alkyd.

Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. Rules are provided that define conditions for accepting bids below a goal e-CPM. Bids are filtered out if they would reduce an average e-CPM below the goal e-CPM. Additionally, bids may be filtered out based on a minimum floor e-CPM.

Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. Rules are provided that define conditions for accepting bids below a goal e-CPM. Bids are filtered out if they would reduce an average e-CPM below the goal e-CPM. Additionally, bids may be filtered out based on a minimum floor e-CPM.

Abstract: Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. Rules are provided that define conditions for accepting bids below a goal e-CPM. Bids are filtered out if they would reduce an average e-CPM below the goal e-CPM. Additionally, bids may be filtered out based on a minimum floor e-CPM.