Abstract: A method and system for mixing rich media content with textual listing on a webpage includes receiving a plurality of advertisement parameters associated with an advertisement from an advertiser. The advertisement parameters define the advertisement and are used for booking the advertisement. Additional media content associated with the advertisement is obtained from the advertiser. The additional media content includes rich media content. A dynamic content window is defined for rendering the additional media content. A graphical icon is provided for the advertisement to indicate that additional media content is available for the advertisement. The graphical icon is activated through a control or is activated by default. The graphical icon is associated with the dynamic content to provide access to the additional media content on the webpage in response to detecting a user action at the graphical icon.

Abstract: A method and system for mixing rich media content with textual listing on a webpage includes receiving a plurality of advertisement parameters associated with an advertisement from an advertiser. The advertisement parameters define the advertisement and are used for booking the advertisement. Additional media content associated with the advertisement is obtained from the advertiser. The additional media content includes rich media content. A dynamic content window is defined for rendering the additional media content. A graphical icon is provided for the advertisement to indicate that additional media content is available for the advertisement. The graphical icon is activated through a control or is activated by default. The graphical icon is associated with the dynamic content to provide access to the additional media content on the webpage in response to detecting a user action at the graphical icon.

Abstract: Methods and apparatus for automatically and dynamically constructing a web page having one or more images as the web page's major component are provided. The image(s) are analyzed based on a first set of rules to determine at least one relevant attribute, such as a relevant color. At least one aesthetic design element for the web page is automatically selected with reference to the at least one relevant attribute based on a second set of rules. The web page is automatically and dynamically constructed by incorporating the at least one aesthetic design element based on the second set of rules. The first set of rules includes at least one rule that governs the analysis of the image(s) and the determination of the relevant attribute(s). The second set of rules includes at least one rule that governs the selection and the incorporation of the aesthetic design element(s) for the web page.