Patents by Inventor Rajendra Sureka

Rajendra Sureka has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 8271320
    Abstract: The present invention provides a method and system for enabling an e-commerce website to persist electronic items, such as electronic coupons, gift certificates etc., across multiple browsing sessions. Users are offered electronic items over a communications network during a browsing session. In case the user wishes to save the items for a later browsing session, he/she is prompted for an email address. Details pertaining to the selected items are mapped against the email address. Thereafter, e-mail is sent to the user, containing a URL with the email address of the user embedded in it. Alternatively, entire details corresponding to the items selected during a session are embedded in the URL and in this case they need not be mapped against the email address.
    Type: Grant
    Filed: December 12, 2002
    Date of Patent: September 18, 2012
    Assignee: International Business Machines Corporation
    Inventors: Aseem Agrawal, Natwar Modani, Parul A Mittal, Rajendra Sureka
  • Patent number: 7529693
    Abstract: The current invention provides a method, system and computer program product for designing a catalog with optimized placement of items. Past user transactions are used to estimate the effect of nature and placement of an item on the response of users to the catalogs in terms of items clicked on or items purchased. These estimations are used to optimize the placement of items in a catalog in order to maximize the gains for a merchant specified objective, which can be in terms of revenues, sales or the number of clicks. Various stochastic and deterministic optimization functions are used for the purpose of optimization.
    Type: Grant
    Filed: July 31, 2003
    Date of Patent: May 5, 2009
    Assignee: International Business Machines Corporation
    Inventors: Jayanta Basak, Rajendra Sureka
  • Publication number: 20080177620
    Abstract: The current invention provides a method, system and computer program product for designing a catalog with optimized placement of items. Past user transactions are used to estimate the effect of nature and placement of an item on the response of users to the catalogs in terms of items clicked on or items purchased. These estimations are used to optimize the placement of items in a catalog in order to maximize the gains for a merchant specified objective, which can be in terms of revenues, sales or the number of clicks. Various stochastic and deterministic optimization functions are used for the purpose of optimization.
    Type: Application
    Filed: March 24, 2008
    Publication date: July 24, 2008
    Applicant: International Business Machines Coproration
    Inventors: Jayanta Basak, Rajendra Sureka
  • Publication number: 20050125287
    Abstract: Methods, systems and computer program products for learning consumer behavior are disclosed. A shared business opportunity with a merchant is offered to selected parties. Parent parties that accept the shared business opportunity are in turn enabled to offer a shared business opportunity to selected child parties. Each ancestor of one of the selected child parties is compensated in response to an online transaction between that child party and the merchant. Consumer behavior of a target party is predicted based on consumer behavior of at least one descendant party of the target party.
    Type: Application
    Filed: December 4, 2003
    Publication date: June 9, 2005
    Inventors: Rajendra Sureka, Vishal Batra
  • Publication number: 20050027619
    Abstract: The current invention provides a method, system and computer program product for designing a catalog with optimized placement of items. Past user transactions are used to estimate the effect of nature and placement of an item on the response of users to the catalogs in terms of items clicked on or items purchased. These estimations are used to optimize the placement of items in a catalog in order to maximize the gains for a merchant specified objective, which can be in terms of revenues, sales or the number of clicks. Various stochastic and deterministic optimization functions are used for the purpose of optimization.
    Type: Application
    Filed: July 31, 2003
    Publication date: February 3, 2005
    Inventors: Jayanta Basak, Rajendra Sureka
  • Publication number: 20040117247
    Abstract: The present invention provides a method and system for enabling an e-commerce website to persist electronic items, such as electronic coupons, gift certificates etc., across multiple browsing sessions. Users are offered electronic items over a communications network during a browsing session. In case the user wishes to save the items for a later browsing session, he/she is prompted for an email address. Details pertaining to the selected items are mapped against the email address. Thereafter, e-mail is sent to the user, containing a URL with the email address of the user embedded in it. Alternatively, entire details corresponding to the items selected during a session are embedded in the URL and in this case they need not be mapped against the email address.
    Type: Application
    Filed: December 12, 2002
    Publication date: June 17, 2004
    Inventors: Aseem Agrawal, Natwar Modani, Parul A. Mittal, Rajendra Sureka