Abstract: Methods and systems for delivering a creative are disclosed. Initially, a first tag including a first link to the creative to be displayed on a webpage to be displayed on a first device is received. Next, a second tag corresponding to the first tag is generated, where the second tag includes a second link to a first set of instructions including instructions to forward a first rating request. The second tag is forwarded to a creative provider. Then, it is determined, based on first metadata of the first rating request, that a first rating satisfies a first set of parameters. Finally, the first tag including the first link to the creative is forwarded in response to the determination that the first rating satisfies the first set of parameters.

Abstract: Receiving tracking information at an analysis network is disclosed. Initially, a first link to a first video ad serving template including first instructions and a second link to a video creative is received at the analysis network and from a creative provider. A second video ad serving template is then generated based on the first link to the first video ad serving template. The second video ad serving template includes the first link to the first video ad serving template and a third link to second instructions for generating second tracking information. A link to the second video ad serving template is forwarded from the analysis network to the creative provider. A request for the second instructions is then received at the analysis network and from the content provider. The second instructions are then forwarded from the analysis network to the content provider. Second tracking information generated by the second instructions is then received at the analysis network from the content provider.