Patents by Inventor Rajesh Sridharan

Rajesh Sridharan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHODS AND APPARATUS FOR IMPROVING CLICK-THROUGH-RATE OF ADVERTISEMENTS LEVERAGING EFFICIENT TARGETING TECHNIQUES
    Publication number: 20110251887
    Abstract: A method for optimized selection and rendering of advertisements on various device types of a user is provided. The method enables receiving inferred data related to the user. The inferred data includes static context inferred from user profile information. The user profile information includes static details pertaining to the user. The inferred data further includes dynamic context. The dynamic context is inferred from the user's behavior across multiple communication channels using the various device types of the user. The method further enables short listing advertisements based on the inferred data and applying predetermined rules on the short listed advertisements to select a final advertisement. Finally, the method enables rendering the final advertisement on at least one of the various devices types of the user.
    Type: Application
    Filed: June 16, 2010
    Publication date: October 13, 2011
    Applicant: INFOSYS TECHNOLOGIES LIMITED
    Inventors: Sanjoy Paul, Rajesh Sridharan