Abstract: The present invention provides a system and method for customer evaluation and retention. The system is adapted to receive and record all data concerning customer's interaction during the transaction from various touch points and sends the data to a server for further processing. The scoring module of the system allocates values to each customer by assigning score based on various scoring attributes. The final updated information about each customer is pushed back to all touch points that will be further used by business owners for formulating customer retention programs. The availability of real time information regarding customer net present value is beneficial in computing and proposing retention program as the evaluation data is based on past trends taking into consideration recency, frequency, monetary history and individual sentiment scores.