Abstract: The present invention is a system and a method for collecting advertising data, as well as real-time monitoring and analysis of advertising performance using mobile terminals and a network. The present invention relates to a computerized and automated system and method for monitoring and analyzing performance of advertisement campaigns use a mobile device or a computer and network to communicate with a server and implement an advertisement campaign through the planning, execution, monitoring and analysis and tuning stages. The advertisement campaign operates a campaign with advertisements in different media and provides a common computerized user interface for each of the campaign stages.