Abstract: A method of analyzing the behavior of visitors to an area is provided. The method includes receiving transaction data for visitors to the area, the transaction data includes transactions by the visitors to the area and merchant locations within the area where the transactions occurred. The method further includes receiving telecom network user data for visitors to the area, the telecom network user data including locations of mobile communication devices of visitors to the area. The method also includes combining the transaction data for visitors to the area and the telecom network user data by matching the locations of mobile communication devices of the visitors to the area with the merchant locations within the area to obtain combined visitor data, and analyzing the behavior of visitors to the area using the combined visitor data.

Abstract: In an embodiment a computer implemented method of analyzing financial transaction data, the method comprises, receiving, at a server of a payment network, an indication of a merchant from an issuing bank; determining, using the received indication, a merchant identifier that uniquely identifies the merchant in transaction data stored on a payment network data warehouse; extracting data corresponding to transactions at the merchant from the transaction data using the merchant identifier; analyzing the data corresponding to transactions at the merchant to determine key performance indicators for the merchant.